AMOI: Building a Digital Marketplace from Scratch

How does one of the oldest companies in Norway transition into the 21st century? 3 years ago, we began working together with a small startup team of seven in Posten’s innovation hub to help answer that very question. We will share what it’s been like to build AMOI (amoi.no) from strategy, to sketch to pilot, and from pilot to launch and now growth. You will get an insight into how we have gone about building an agile new brand and service in a start-up team. And hear about our focus on building a service that seeks to benefit people, partners and be profitable for Posten.

Lee is an experienced designer with over 15 years experience working on UX, branding and strategy. He has extensive experience in designing robust, user-focused digital interfaces. Lee has worked for many major Norwegian clients most recently winning awards for his work for hip-hop artist Karpe and with AMOI.

Jimmy is the CEO and founder of AMOI and part of the Posten Group. Jimmy has been on the AMOI journey since start from idea to implementation and has the overall responsibility for the business.